VAUXHALL ANNOUNCES HIGH-PERFORMANCE, FULLY ELECTRIC GSE MODELS AS PART OF NEW OMG! GSE CAMPAIGN
- GSE signals a new chapter for Vauxhall: all electric and full of emotions
- New GSE range launched with short film, ‘Three Letters’, demonstrating modernised GSE logo
- ‘OMG! GSE’ campaign follows in the style of ‘Yes, of Corsa’, ‘GOGRAND’ and ‘Adventure-ready Frontera’
Vauxhall is taking the electrification of its model range to the next level, with its extra-dynamic sub-brand GSE becoming fully electric for the next generation of GSE models.
Unveiled with a brand new logo, Vauxhall’s new GSE range will be launched with a unique film “Three Letters”, showing how the future Vauxhall GSE electric cars will send pulses racing.
Florian Huettl, CEO Opel & Vauxhall, said: “The GSE sub-brand stands for particularly dynamic, exhilarating, and emotional Vauxhall models. In 2025, we will take the next important step. The new GSE models will be fully electric. This demonstrates how powerful, exciting, and inspiring battery-electric mobility can be."
As early as 2022, Vauxhall heralded the return of the iconic ‘GSE’ abbreviation – since then, GSE has stood for ‘Grand Sport Electric’ – and shortly after offered the Vauxhall Astra, Astra Sports Tourer and the previous Grandland generation as bold and dynamic electrified top models with plug-in hybrid drive. With the next GSE generation, the sub-brand will now enter a fully electric era.
The next-generation electric-battery GSE models will give drivers the proverbial ‘OMG feeling’, providing a drive full of excitement. In addition to the sporty look, which is based on the award-winning Vauxhall design, future GSE customers can look forward to a chassis set-up that directly integrates the driver and offers exciting driving pleasure.
In addition, the new GSE models are designed to be stable when braking, cornering and at high speeds on the motorway, combined with emissions-free mobility.
The GSE short film as well as the new ‘OMG! GSE’ platform also continue the fresh and unconventional tonality of the recently unveiled Frontera launch campaign as well as award-winning marketing campaigns such as ‘Yes, of Corsa’ and ‘#GOGRAND’.
