THE NEW PEUGEOT 408. WOW CERTIFIED.

A genuine ambassador for French charisma and style, the new PEUGEOT 408 showcases expressive PEUGEOT Design throughout. Striking proportions and bold details deliver a ‘WOW’ factor that’s instantly recognisable.
The new PEUGEOT 408 is the first PEUGEOT to light up the brand’s lettering at the rear of the car, combined with the illuminated PEUGEOT shield at the front.
Striking new body colour. The new PEUGEOT 408 debuts an exclusive Flare Green body colour. Bold and sophisticated, offering spectacular shade variations depending on the light exposure.
The new PEUGEOT 408 delivers driving pleasure on every level with three powertrains: Electric, Plug-in Hybrid and Mild Hybrid.
Produced in France, the new PEUGEOT 408 rolls out from Mulhouse.
A connected experience, more powerful and simpler than ever. The new 100% electric PEUGEOT E-408 introduces new EV specific features such as: Battery Preconditioning, Vehicle To Load (V2L) and Plug & Charge.*

Since its introduction, the PEUGEOT 408 has been one of PEUGEOT’s strongest design statements. A fastback silhouette, showcasing a body concept new to the market, combining dynamism, driving enjoyment, and everyday comfort. Its spectacular styling is a particularly powerful expression of PEUGEOT Design.

The new PEUGEOT 408 is positioned towards the top of the C-segment. A segment in which PEUGEOT offers a remarkably complete and varied range including a hatchback (308), an estate (308 SW), and two SUVs (3008 and 5008), all available with electric and electrified powertrains.

The new PEUGEOT 408 breaks the mould. Its avant-garde modernity has won admirers around the world and continues to prove itself as one of PEUGEOT’s most internationally renowned models.

More than ever, the new PEUGEOT 408 has been designed to WOW. It powerfully reiterates the unique character of this “made in Mulhouse” model, which proudly positions itself as a global ambassador for PEUGEOT’s French charisma and creativity.

FRENCH-STYLE CHARISMA WITH UNIQUE ELEGANCE

With the 408, PEUGEOT is making a bold statement by stepping off the beaten track. That ambition is echoed today with the new PEUGEOT 408, whose distinctive fastback design—defined by sharply sculpted lines—is further enhanced by sophisticated detailing on the car’s front and rear.

WOW, Certified!

Exclusive Lighting Signatures, Front and Rear. The front of the new PEUGEOT 408 introduces an innovative and spectacular interpretation of PEUGEOT’s iconic lighting signature.

The three signature claws are expressed through three slim, slanted LED strips strips that also scroll as indicators and are connected across the entire width of the car by an elegant LED strip, positioned above the illuminated central badge (on GT and GT Premium).

At the rear, the new PEUGEOT 408 is the first model in the range to feature illuminated PEUGEOT lettering, surrounded by a gloss black décor and seamlessly integrated into a clear lens strip that spans the car’s width. At both ends, all new PEUGEOT 408 models now feature the premium lighting signature with three slanted LED claws.

Piercing Gaze: PEUGEOT designers worked to ensure nothing disrupts the piercing gaze of the new PEUGEOT 408 or the spectacular visual effect of its new front light signature. The headlamps have been positioned lower in the bumper, away from the signature lights. Their presence is discreet, composed of two ultra-thin stacked modules—one for dipped beam (above), the other for main beam (below). When off, these modules are almost invisible thanks to their integration into a glossy black insert.

The headlights feature PEUGEOT FULL LED technology on Allure and Allure Business trims and PEUGEOT Matrix LED technology on GT, and GT Exclusive trims.

To preserve the elegance of the new PEUGEOT 408’s look, the proximity radar is also hidden behind the PEUGEOT badge—completely invisible from the outside while enhancing safety.

A Redesigned Front for an Even Stronger Stance

The new PEUGEOT 408 boasts a reworked grille and bumper. Enhanced by sophisticated 3D sculpting and increased use of black, combining glossy and matte finishes for an elegant effect.

The lower bumper adopts a trapezoidal shape that further emphasises the car’s strong stance and character. This effect is optimised by colour treatments that combine glossy black elements with body-coloured parts for a smooth transition to the bodywork.

A Reaffirmed Flair

Innovative Wheel Design: a PEUGEOT 408 Signature. Continuing the disruptive wheel designs introduced at the launch of the PEUGEOT 408, the hybrid and plug in hybrid models are available with exclusive 19” Adakite wheels with geometric shapes contrasting with the circular form of the rim. Their enlarged, diamond-cut surfaces enhance their visual presence within the car’s highly sculpted profile.

These new 19” wheels come standard on Allure and GT trims with Hybrid and Plug-in Hybrid engines (Plug in Hybrid GT Premium, receiving 20” Monolithe wheels).

A Striking New Colour Showcasing the PEUGEOT 408’s Contours. The new PEUGEOT 408 debuts an exclusive Flare Green body colour. Bold and sophisticated, it offers spectacular shade variations depending on light levels—shifting towards bright yellow in sunlight and deep green in shadow. This unique effect highlights the PEUGEOT 408’s highly sculpted bodywork with its numerous surface variations and dynamic volumes.

Sophisticated Refinement in Every Detail. New digital instrument cluster with enhanced graphics as standard. And for GT Premium and as an option on GT, the PEUGEOT 408 digital instrument cluster features elegant new 3D graphics for optimal readability and enhanced driving pleasure.

Even More Elegant Materials. Perceived quality in the cabin is elevated by new refined fabrics for seats and trims. Combined with the warm, fluid design of the dashboard, they create a particularly welcoming atmosphere.

Intuitive, Customisable Controls with i-Toggles

Key elements of the PEUGEOT i-Cockpit®, five i-Toggles are customisable touch shortcuts that allow quick access to favourite climate settings, navigation to frequent destinations, phone contacts, preferred radio stations, and more.

Customisable Ambient Lighting

Eight ambient lighting colours, extending from the dashboard to the door panels, create a soft, elegant atmosphere tailored to individual tastes. It complements the padded door panels, finished in fabric or Alcantara® depending on trim level.

INSTINCTIVE DRIVING PLEASURE

PEUGEOT takes driving pleasure seriously, and this passion is embedded in the new PEUGEOT 408’s DNA. Its unique architecture, feline stance, PEUGEOT i-Cockpit®, and powerful engines are all designed to maximise sensations.

Elevated Driving Position, Dynamic Handling.

The new PEUGEOT 408 combines an elevated driving position for perfect view of the road with a sleek, sporty profile. Its limited height of 1.48 m ensures remarkable dynamic balance.

PEUGEOT’s renowned handling excellence is reinforced by wide tracks (1.59 m front, 1.60 m rear), giving the new PEUGEOT 408 a solid stance on the road. Driving pleasure goes as far as the urban environments: with a kerb-to-kerb turning radius of 11.20 m, the new PEUGEOT 408 is agile and easy to manoeuvre.

PEUGEOT i-Cockpit®: A Key Element of Driving Pleasure

The PEUGEOT i-Cockpit®, a hallmark of driving pleasure, showcases its exceptional ergonomics in the new PEUGEOT 408, designed entirely around the driver.

The compact steering wheel enhances the dynamic feel and agility of the new PEUGEOT 408. Ergonomic and optionally heated (standard on GT Premium), it integrates controls for the multimedia system (radio, phone) and various driver assistance features.

The new PEUGEOT 408 features a 10‑inch digital instrument cluster positioned in the driver’s line of sight for outstanding readability, with customisable graphics and multiple viewing modes including navigation, media, driving aids, and energy flow. Complementing it, the central 10‑inch touchscreen sits slightly lower and angled towards the driver for easy access, while remaining convenient for the front passenger.

Electric or Electrified: A Complete Range of Powertrains

Pure Electric Thrills with the New PEUGEOT E-408

With its powerful electric motor, the PEUGEOT E-408 delivers 210 hp (157 kW) and generous torque of 343 Nm.

Beyond performance, efficiency is a core focus in the design and development of the new PEUGEOT E-408. Aerodynamics — both the bodywork and underbody — have been meticulously refined resulting in a low drag coefficient (SCx: 0.66). This contributes to a low electricity consumption of just 4.23 miles per kWh. Combined with a high-voltage NMC* battery offering 58.2 kWh of usable capacity, it achieves a range of 283 miles (WLTP combined cycle).

This delivers a range that meets the needs of most C-segment customers, who drive an average of 28 miles per day, according to industry research. It’s equally capable to explore further afield on longer trips, when required.

The PEUGEOT E-408’s onboard charger supports up to 120 kW, enabling a 20% to 80% battery recharge in just around 30 minutes.

*Battery composition: 80% Nickel, 10% Manganese, 10% Cobalt.

Versatility of Plug-In Hybrid: PEUGEOT 408 PLUG-IN HYBRID 240 e-DCS7

A powertrain, exclusive to the new PEUGEOT 408 within the PEUGEOT range, combines a 178 hp (132 kW) petrol engine with a 92 kW electric motor, paired with the 7-speed dual clutch e-DCS7 gearbox.

Perfect for everyday journeys thanks to its 53 miles urban electric range in 100% electric mode, the new PEUGEOT 408 PLUG-IN HYBRID 240 e-DCS7 also delivers performance and versatility with its combined 237 hp (177 Kw), for longer trips. The 14.6 kWh lithium-ion battery can be fully recharged in 2 hour 5 minutes using a 7.4 kW (32 A) Wall Box and the optional 7.4 kW single-phase onboard charger (standard on GT Premium).

Smooth Hybrid Drive: PEUGEOT 408 HYBRID 145 e-DCS6

The PEUGEOT 408 Hybrid pairs a 143 hp (107 kW) petrol engine with a 6-speed dual-clutch electrified automatic gearbox. The battery recharges automatically while driving, providing extra torque for dynamic acceleration while maintaining efficient fuel consumption (56.5 mpg WLTP combined cycle). In urban settings, the PEUGEOT 408 HYBRID 145 e-DCS6 can operate in 100% electric zero-emission mode for up to 50% of the driving time in urban conditions.

Lounge-Level Comfort for Passengers

The new PEUGEOT 408 features highly supportive front seats that have earned the AGR label (Aktion für Gesunder Rücken or Healthy Back Campaign), awarded by an independent German association of ergonomics and back health experts. This certification recognises both ergonomic design and the extensive adjustment range of the front seats.

Options include:

10-way electric adjustment with two memory settings for the driver

6-way adjustment for the passenger

8-pocket pneumatic massage system with 8 different programmes

Heated seat cushions depending on trim level

Seat design showcases the quality of materials used, including new fabrics, optional Alcantara® (standard on GT Premium), and optional Nappa leather for GT Premium. GT and GT Premium trims feature signature Adamite stitching, which also accents the dashboard, door panels with GT Exclusive adding soft console pads.

Rear seat design and cushion angle ensure optimal comfort, allowing passengers to fully enjoy the generous space offered, with a central armrest and ski hatch as standard.

Class-Leading Interior Space

Thanks to its long 2.79 m wheelbase, the new PEUGEOT 408 offers exceptional rear passenger space — the most spacious PEUGEOT model for rear occupants, with 183 mm of knee room. Thanks to a footwell designed to maximise freedom of movement under the front seats.

The boot is impressively spacious, offering up to 536 litres of volume. With the 60/40 split rear bench folded down, cargo capacity reaches 1,611 litres. Furthermore, you can load items up to 1.89 m in length.

Premium Features for First-Class Comfort

Firmly positioned at the top end of the C-segment, the new PEUGEOT 408 offers a wealth of features to enhance the enjoyment of travel.

To maintain a healthy cabin environment, the PEUGEOT 408 offers AQS (Air Quality System) and Clean Cabin. Both are standard on GT Premium and an option on GT. The AQS system continuously monitors incoming air and can automatically activate air recirculation. Clean Cabin offers the addition of an air treatment system that filters pollutants and particles, with air quality being displayed on the central touchscreen.

Climate control also contributes to passenger comfort, with high-mounted front air vents and two rear vents located at the back of the centre console.

Thermal and acoustic comfort is further enhanced by advanced glazing technology. Front and rear windows are thicker than average (3.85 mm), while front side windows are laminated (3.96 mm on GT and GT Premium) for improved sound insulation and added safety. An optional opening glass sunroof lets extra light into the cabin.

Hi-Fi Premium Sound by FOCAL®

The PEUGEOT 408’s premium FOCAL® audio system is the result of over three years of co-development with the high-end audio specialist, a long-time partner of PEUGEOT. Enhanced by ARKAMYS digital sound processing, the system includes 10 patented high-tech speakers with TNF aluminium inverted dome tweeters. 4 165 mm Polyglass woofers/midrange with TMD (Tuned Mass Damper) suspension. Polyglass centre channel. 1 triple-coil Power Flower™ subwoofer. All powered by a new 12-channel 690 W Class D boosted amplifier.

Enhance Driver Safety

To enhance driver safety, the new PEUGEOT 408 is equipped with Driver Monitoring Camera as standard. This system uses a camera located on the driver-side windshield pillar to monitor a driver's alertness and state. A visual and audible alert is issued if the system detects anything wrong, such as fatigue.

SUSTAINABLE DESIGN, GUARANTEED PEACE OF MIND

Quality Confirmed

New fabrics and premium materials. The new PEUGEOT 408’s seats and trim feature high-quality new fabrics. On higher specifications, perceived quality inside the cabin is further enhanced using premium materials such as Alcantara® (optional on GT, standard on GT Premium), and Nappa leather (optional on GT Premium).

Impeccable attention to detail. PEUGEOT has left no detail untouched in confirming the premium positioning of the new PEUGEOT 408 — from the elegant seat stitching to the new PEUGEOT door sill monograms and GT badging on the steering wheel, combining subtlety with sophistication.

Robust SUV-style protection. Side body and wheel arch protectors extend into a sturdy black rear bumper, effectively shielding the bodywork from everyday knocks.

Made in France. The new PEUGEOT 408 is built at the Mulhouse plant, showcasing PEUGEOT’s commitment to French manufacturing excellence. The electric powertrain, housed in the PEUGEOT E-408 is also produced in France — at Trémery by the STELLANTIS-NIDEC joint venture and its transmission is manufactured in Valenciennes by STELLANTIS.

Total Peace of Mind with PEUGEOT’s Service Ecosystem

Over-the-air updates. The new PEUGEOT 408 receives remote software updates, allowing users to benefit from the latest developments without visiting a dealership.

Latest-generation infotainment and connected services.

The Allure trim comes with PEUGEOT i‑Connect® as standard, offering wireless Apple CarPlay™ and Android Auto™, plus the PEUGEOT CONNECT ONE pack* with safety and peace‑of‑mind features such as vehicle status notifications, service reminders, and remote access via the MyPEUGEOT app. Customers can also enjoy the CONNECT PLUS pack**, adding Trip Planner and enhanced remote commands.

GT and GT Premium trims feature PEUGEOT i‑Connect® Advanced with TomTom Connected Navigation, ChatGPT AI integration, vehicle geolocation, and more.

*Included for 10 years.

**Included for 6 months as a discovery period.